About FloorTek Coating

Built by Contractors, Not Manufacturers
FloorTek wasn’t created in theory; it was built by people who’ve lived the reality. We’ve sold in living rooms, trained crews, managed production calendars, dealt with supplier delays, and lost money on jobs that should’ve been profitable. That experience shaped FloorTek into what it is today: a high-performance dealer model designed to remove friction, boost margins, and fast-track growth for those who are serious about building a concrete coating business.

Give Homeowners What They Actually Want
This business is built around what homeowners actually want: clean, modern upgrades done fast and done right. FloorTek dealers deliver one-day installations using our proprietary polyaspartic system formulated in-house. Designed for real durability, our coatings cure quickly, resist UV, and look flawless for years. Whether it’s a garage, patio, pool deck, or basement, the results speak for themselves, and the reviews follow.

No Fees, No Limits
We give dealers everything they need to compete like a national brand without the up-front fees, restrictions, or revenue sharing. You keep full control and full revenues. With exclusive territories and manufacturer-direct pricing on all materials, equipment, and consumables, you protect your margin from day one. Our back-end logistics and fulfillment systems are streamlined so you can focus on selling, installing, and scaling.

Real Chemistry. Real People.
What makes FloorTek different is the depth of our infrastructure. We don’t white-label someone else’s product; we formulate our own. Our in-house chemistry team and testing lab ensure that every batch performs under pressure. We back that up with patented in-home design kits, proprietary quoting software, and a sales system built to convert. It’s not just about coating concrete, it’s building a real business.

Support That Builds Real Operators
Real businesses need more than a starter kit and a handshake. That’s why FloorTek offers a fully developed training and support system built to create confident, capable operators not just installers. Dealers train in our state-of-the-art facility, working through every part of the business: marketing, call center performance, in-home sales, operations, and hands-on installation.

It’s immersive, real-world training not theory. We equip you with detailed training manuals, a library of resources, proprietary software systems, and the tools to lead with confidence. And when you launch, you’re never left on your own. Weekly calls, dedicated coaching, and responsive support help ensure you’re always improving, always growing, and always backed by a team that’s done it before.

This Is the Opportunity the Industry’s Been Missing
FloorTek is built for operators who want more than a job; they want a business with backbone. With a fully developed model, strong margins, exclusive territories, and national brand positioning, we offer the most complete opportunity in the concrete coatings business today.

As we expand into new markets, our mission stays the same: to redefine the floor coatings industry with an innovative dealership model that prioritizes dealer independence, operational efficiency, customer satisfaction, and profitability. Backed by advanced materials, cutting-edge tech, and a framework built for scale, FloorTek is shaping the future of the concrete coatings business and giving driven owners a platform to lead it.

One-Day Installs, One Big Business Opportunity!