Start your profitable garage floor coating business without franchise fees, royalties, or territorial restrictions. Join the fastest-growing segment in garage floor coating and concrete restoration with FloorTek’s proven dealer program.
The garage and concrete floor coating industry is experiencing unprecedented growth, with homeowners increasingly demanding durable polyaspartic garage floors that can be installed in just one day. Unlike traditional floor coating franchise opportunities that drain your profits with ongoing fees, FloorTek offers a true franchise alternative business model designed specifically for contractors and entrepreneurs ready to capitalize on this booming market.
Why the Floor Coating Business is Booming Right Now
The home improvement industry generates over $500 billion annually, and garage floor coatings are one of the fastest-growing segments within the concrete restoration industry. Here’s what’s driving this explosive growth:
- Homeowner demand for quick, durable solutions (best garage floor coating with one-day installs)
- Shift from DIY to professional installation (contractors meeting higher quality expectations)
- Increased home values are driving garage upgrade investments
- Superior polyaspartic coating technology replacing outdated epoxy systems
Until now, contractors and entrepreneurs starting a flooring business had two tough choices:
Option 1: Buy a garage floor coating franchise, invest heavily upfront, give up part of your revenue, and fund national marketing instead of your local growth.
Option 2: Go solo, waste cash on trial and error, and fight bigger, established competitors.
Option 3: The FloorTek dealer partnership program that puts dealers’ success first.
Born from Real Industry Frustration
Our founders didn’t start with a business plan. They started with calloused hands and a problem.
After years in the garage floor coating business, our founders built—and are still building—one of the fastest-growing floor coating companies in America. Along the way, they lived the industry’s challenges: overpriced coatings and disposables, material failures, thin margins, and heavy competition.
Instead of accepting the status quo, they solved those problems and created a model that puts dealers first in the concrete flooring business.
The FloorTek Difference: True Partnership, Not Exploitation
Keep Every Dollar You Earn
- Zero royalties
- Zero revenue share
- Full ownership of your business and profits
- No ongoing franchise fees—ever
Protected Territory, Guaranteed
- Exclusive areas sized by DMA and home count
- No competing FloorTek dealers next door
- Room to grow without overlap
- Territory protection agreements in writing
Premium Products That Sell Themselves
- Proprietary polyaspartic garage floor coatings
- One-day installs that wow customers and speed cash flow
- Direct pricing on coatings, equipment, and disposables for unmatched margins
- Industry-leading life of the home warranty that builds customer confidence
Complete Business Operating System
- Patented design kits and in-home software that close sales faster
- Proven scripts and step-by-step processes ready from day one
- CRM and playbooks that cover it all: marketing, calls, sales, and installs
- Marketing partners and assets that keep your brand top of mind
- Pre-built website templates optimized for local SEO and search intent
Why Polyaspartic Coatings? Why Now?
Most companies still sell diluted polyaspartic—or worse, epoxy. FloorTek invested in the next generation.
Our polyaspartic floor coatings cure faster, last longer, and resist UV damage—everything today’s homeowners demand. Unlike epoxy systems that take 2-3 days and yellow over time, our polyaspartic coatings:
- Cure in 2-4 hours (customers can park the
samenext day) - Maintain color clarity for 15+ years
- Resist hot tire pickup and chemical stains
- Work in temperatures as low as 30°F
The global polyaspartic market is currently valued at $388 million and is projected to grow at a compound annual growth rate (CAGR) of 6% through 2034.
With in-house formulations, FloorTek dealers hold a first-mover advantage in the fastest-growing segment of the garage and concrete restoration industry.
Support That Actually Supports Your Success
Most suppliers sell you products, train you for a few days, and then disappear. FloorTek gives you a blueprint to win:
Dealer Training and Business Launch Phase (First 90 Days):
- Hands-on HQ training in marketing, sales, install, and operations
- A 90-day plan with job targets and ad budgets
- Weekly coaching calls to keep you on track
- On-site installation training in your territory
- Grand opening marketing blitz
with co-op advertising
Growth Phase (Ongoing):
- Weekly sales meetings to sharpen skills
- Bi-weekly marketing reviews to fuel demand
- Monthly financial check-ins to maximize profits
- Ongoing product and process upgrades that keep you ahead of competitors
- Annual dealer conference with advanced training
- 24/7 technical support hotline
The Investment: Complete Transparency
Total Initial Investment: $200K+
Recommended Liquid Capital: $400K
Detailed Breakdown:
- Trailers & Equipment: $66,500
- Initial Stocking Order: $59,500
- Vehicle (Optional): $50,000
- Marketing (First 30 Days): $30,000
- Systems / Training / Office: ~$39,000
- Working Capital: $155,000
What you won’t pay: royalties, franchise fees, or revenue share—ever.
Compare this to major garage floor coating franchise competitors:
- Typical franchise fee: $45,000-$65,000
- Ongoing royalties: 6-8% of gross revenue
- Marketing fees: 2-4% of gross revenue
- Territory restrictions and renewal fees
Perfect for These Growth-Minded Professionals
- Contractors ready to add a high-margin garage floor coating division
- Entrepreneurs seeking established systems without franchise rules
- Industry Veterans looking for the next big home improvement opportunity
- Restoration Pros aiming to expand and capture more customer value
- Business Owners tired of thin margins in traditional contracting**
- Former Franchise Owners seeking true business ownership**
Real Dealer Success: The Numbers Don’t Lie
Birmingham Territory Launch (First 90 Days)
One of our newest dealers launched in Birmingham and achieved remarkable results in their first quarter:
- Initial Investment: ~$200,000
- Leads Generated: 1,194
- Demo Rate: 77.4%
- Close Rate: 46.5%
- Gross Sales: $1,169,145
This demonstrates the power of FloorTek’s proven systems, premium products, and comprehensive launch support working together in a new market.
Long-Term Dealer Expectations:
As dealers establish their presence and build market momentum, our expectations include:
- 400+ jobs annually
- $2,400,000+ gross revenue (minimum)
- ~60% gross margins on installations
Performance varies by market, media spend, territory dynamics, and individual execution. These figures represent gross sales and do not guarantee specific profits. Territory availability, pricing structures, and program details are subject to change. Results are not guaranteed and individual experiences will vary.
Your Success is Our Success
We don’t win unless you do. That’s why we built a model around dealer success:
- Comprehensive training and ongoing support
- Real ownership of your business, territory, and profits
- Premium coatings with established systems
- A long-term partnership built for growth
- Exclusive dealer advisory board input on new products
The Market Is Moving. Are You Ready?
Demand is exploding. Homeowners want durable, beautiful floors—installed fast. The concrete restoration industry is booming. Premium coatings are becoming the standard.
The question isn’t if the market will grow. It’s whether you’ll be the one to capture it.
Market indicators showing massive opportunity:
- 68% of homeowners plan garage improvements in the next 2 years
- The average garage floor project value has increased by 23% since 2022
- Google searches for “garage floor coating” up 156% year-over-year
- 73% of FloorTek dealers booked solid through next quarter
FloorTek gives you everything you need:
- Innovative products
- Protected territories
- Established systems
- Continuous support
Ready to Build Your Floor Coating Empire?
Franchises drain you with fees. Going solo burns cash. FloorTek gives you the third path: a true garage floor coating dealer opportunity in a booming industry.
Limited territories available. The concrete coating boom is happening now.
Next Steps:
[Download Complete Dealer Information Kit →] [Check Territory Availability in Your Market →]
[Schedule Your Confidential Discovery Call →] [Calculate Your ROI Potential →]
Frequently Asked Questions
How is this different from a franchise?
You own 100% of your business—no royalties and no mandatory marketing fees. You get proven systems, training, and manufacturer-direct pricing while keeping full control and profits. Franchises typically charge 6-8% royalties, plus marketing fees, which can cost successful dealers $30,000-$50,000 or more annually.
What kind of profit margins can I expect?
Most dealers achieve 45-60% gross margins on installations, with material costs 20-30% lower than retail thanks to our direct manufacturer pricing structure and streamlined operations.
How fast can I get to revenue?
Many dealers begin running in-home sales appointments within a week of training and start installing almost immediately after. Most dealers complete their first paid job within 30 days of completing training, and often reach profitability within their first 90 days. Our 90-day launch plan is designed to get you to profitability quickly. (Results vary and are not guaranteed.)
What support do I receive after launch?
You’ll get weekly coaching calls, monthly business reviews, continuous sales & operations training updates, and 24/7 technical support whenever you need help. Unlike suppliers who disappear after the sale, we provide ongoing support because your success drives our growth.
Do I get a protected territory?
Yes—each dealer is granted an exclusive territory sized by DMA and home count, so you’re not competing with other FloorTek dealers in your market.
Is FloorTek Right for You?
If you want to build a high-margin, scalable home improvement business with the support of industry experts but without paying heavy franchise fees, the FloorTek Dealers program could be the right path for you.
👉 Apply now to claim your exclusive territory and launch your FloorTek business →
FloorTek Coatings is not a franchise. Earnings depend on territory, investment, and execution. Individual results may vary. Testimonials represent individual experiences and are not guarantees of future performance.
